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Take a close look at the app name and the developer. If the icons are the same, turn to the names.

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The absolute best thing you can do to make sure youвЂ™re not installing a bunch of crap is to take a couple of minutes to look over the app listing before you install it. ThatвЂ™s why itвЂ™s pertinent to pay attention.

Google can only do so much, and regardless of how good Play Protect actually gets, thereвЂ™s always going to be a certain percentage of malicious apps that find their way into the Store. So hereвЂ™s the big thing: making sure your device and your data are safe is, well, kind of on you. As with most, there will be bumps along the way-weвЂ™re just hoping Google uses this system to figure out a better way to control malicious content in its official app store. Play Protect was announced less than a year ago, so itвЂ™s still a relatively new system. But, as weвЂ™ve already noted, there are still some big ones getting through. Google also says it removed over 700,000 malicious apps last year. It scans apps upon entry into Google Play, which IвЂ™m sure weeds out a lot of the fakes and other malicious apps. ThatвЂ™s the biggest issue here.ДЇortunately, Google is starting to address the issue with Google Play Protect-a security system to verify apps in the Play Store. In fact, itвЂ™s been happening for years-and I honestly canвЂ™t tell if itвЂ™s getting worse, if itвЂ™s getting more attention in the media, or if the cases that are being spotted are just bigger.Д«ut it really doesnвЂ™t matter, because even if the number of offending apps is getting smaller, the fakes are getting better-and getting more downloads. What Google Is Doing to Combat This Issue IвЂ™m glad Google did the right thing by pulling it. TheyвЂ™re taking legitimate developersвЂ™ work, filling it with ads, and capitalizing off of it. While it didnвЂ™t appear to be stealing data or harboring other malicious code, itвЂ™s still a fake app being used to make money. The вЂњdeveloperвЂќ here did little more than take a popular (open source) player, load it with ads, then use another playerвЂ™s icon.

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ItвЂ™s using VLCвЂ™s open-source code and Media Player ClassicвЂ™s icon, and has over five million downloads. The aforementioned VLCВ ripoff is a bit different. It was so successful because it was so similar to the real WhatsApp listing-the icon, verbiage, and developer name were all similar enough that many users didnвЂ™t even raise an eyebrow.

listing Right: The fake listing.ДЄnd again, that app was downloaded over a million times before Google removed it from the Play Store. The fraudulent company placed a special hidden character at the end of the developer name, which made look like вЂњWhatsApp Inc.вЂќ, but it was technically different thanks to the hidden whitespace at the end of the name. Even the developer name was visually identical. That fake version of WhatsApp-arguably one of the most successful fake apps yet-was nearly indistinguishable from the real thing. So how do these fake apps trick so many people, and what can you do about it? How These Fake Apps Trick Users ABC News actually did a good analysis of what fake apps are capable of-itвЂ™s worth a watch. Behind the scenes, theyвЂ™re often doing some very gnarly stuff-like stealing all of your personal info, tracking every move you make, or even worse. These types of apps are not something to take lightly.

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The first two were removed after making headlines, and while Google was initially reluctant to remove the faux-VLC app, it was finally taken down last night after being at the top of the Android subreddit all day. A fake version of WhatsApp was downloaded by more than one million people last year, and just this week RedditвЂ™s /r/android community found a fake version of the popular SwiftKey keyboardВ and an ad-riddled version of VLC on the Play Store. This issue has been especially prominent lately. People create listings designed to look exactly like popular apps, often using the same icon and name, to trick you into downloading it-then bombarding you with ads (or worse, malware). Fake Android apps in the Play Store are a problem.

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